let's talk ideal clients Your ideal customer profile questionnaire starts now: Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Who is your ideal client? Describe their personality, their work style, the things they take pride in, and the their biggest professional pet peeves. *For example, are they funny or serious? Efficient time managers or constantly catching up? Are they the best at what they do or somewhere in the middle?How long have they been in business? *1-3 years3-5 years5+ yearsWhat monthly net profit does your ICP make in their primary business? *Under 10k10-20k20-40k50-100k100k+Where are they most likely to live or do business? *Be specific if there are certain areas your ICP is likely to be attracted to, e.g. Software Engineers and San Francisco.What industry or field do they work in? *This could be the industry that has felt the easiest and most successful for your business, or an industry you'd like to break into because the clients working there excite you.What do they love about what they do? *Explain the draw for this person - what makes them tick? Why this industry or this passion?What do they hate about what they do? *Are their slimy competitors? More and more supplies increasing in price? A glass ceiling they can't shatter? Status-quo that was delusional "back then" but is still thriving?What is their primary business struggle? *Tell us about their primary struggle in business, or a personality trait that causes the same struggle to repeat in their lives and businesses.What is their secondary business struggle? *Tell us about their secondary struggle in business, or a personality trait that causes the same struggle to repeat in their lives and businesses.What are 3 professional events your ICP attends annually? *What are some websites or a tech stack your ICP and only your ICP uses on a regular basis? *For instance - many bookkeepers use a tech stack of Dext, QuickBooks, Acuity Scheduler, and Zoom to automate meetings and collection of inputs for reconciling. IsWhat struggles is their industry facing right now? *Explain anything you think may be relevant when creating a strategic marketing plan to attract this audience.What does your ICP think they need from you? *What do they actually need from you? *What do you like most about working with them? *Explain the things that make you excited to meet with these clients - whether it's personality attributes or the work itself. facing detail. Your What are the worst things about working with them? *Describe how these folks behave in the very worst case scenarios. Include ways their business practices might become bothersome to you in any way, or coping mechanisms they employ during times of stress that aren't your cup of tea.What does your ICP misunderstand about your personality or service offering most-often? *This can be personality traits like directness being mistaken for abruptness or judgment.What are their short-term business goals (6 months - 2 years)? *What are their long-term business goals (2-5 years)? *Are they on track to achieve their goals? Why or why not? *What is the largest factor that will prevent them from achieving their goals as quickly as possible? *Describe how your ICP feels about their ability to achieve their business goals before / during and after engaging your services: *Use this section to describe how they feel about your business or the solution you provide. Explain how they felt before finding you, how they feel once they've engaged you, and how they feel when your business exchange is complete.What's your favourite way to work with them? *Explain whether you prefer short or long-term contracts, ongoing subscription services, or more of a consultant-based approach where you give them a list of items to fix with suggestions and referrals.How do they feel before, during, and after working with you? *Do not use this section to describe how they feel about your business or the solution you provided. Instead, use this section to describe how these people feel while working with you and after working with you. Do you want them to like you? Feel comfortable in your presence? Respect and fear you?What do you want them to do after working with you? *Explain the behaviours you'd like your clients to take after a successful business engagement with you. This can be things like leave 5-star reviews, refer you to friends, share your content, follow you on social media, or any other relevant action.Have you completed market research with the intention of learning more about your Ideal Client? *YesNoHave you used a heat map on your website to learn where your visitors spend most of their time? *YesNoHave you completed a brand audit where people closely matching your ICP review your service offerings and brand voice to provide feedback? *YesNoIf yes, please leave more details about this in the Additional Comments section.Describe, in detail, the methods you use to attract your ICP: *Ex. Blogging, networking, email marketing, Google ads, social media ads, etc.How do you know if your efforts are successful? *For example, do you measure website visits that convert to leads? Do you review email open and click rates? Or do you use another tracking method?What is your monthly advertising budget? *Thinking of your existing client list, who is closest to your ICP? Enter their business name below:What about this client makes them closest to your ICP? Explain in detail. *Is it their eye for detail? Their personality? The way they do everything you tell them to and come back asking for more? Or is there something else that makes them ideal to work with?What are 10 relevant long-tail keywords your ICP types into search engines like Google on a regular basis while searching for a solution to their business problems? *Long-tail keywords are word combinations of 2 or more words like "Expert bookkeeping" or "Business consultant for Healthcare app start-up". NOTE: What you type here is confidential.Additional CommentsYour Business Name *Your Name *FirstLastYour Email *Submit